HFactor
How HFactor's TerraCycle On-Demand recycling program drove retail sales differentiation
About the company
HFactor uses molecular hydrogen-infused pure water to support athletic performance.
The challenge
In a crowded hydration marketplace where retailers are increasingly asking brands for sustainability solutions, HFactor was looking for ways to differentiate itself and attract retailer attention.
The solution
HFactor leveraged its TerraCycle On-Demand recycling program as a sales tool with retail buyers. The program helped the company clearly differentiate itself from the competition. Visit the program page.
The result
HFactor continues to leverage TerraCycle On-Demand as a means of entering new stores and appealing to earth-conscious consumers.
