Late July
How Late July grew its recycling customer base by upgrading from TerraCycle On-Demand to Enterprise
About the company
Late July makes restaurant-style tortilla chips and crackers from organic and non-GMO ingredients.
The challenge
Over the course of a few years, Late July built a strong foundation of new users recycling its packaging through its TerraCycle On-Demand program. The brand began to explore what it could do to double down on the traction and user engagement it had developed.
The solution
Late July upgraded to a TerraCycle Enterprise program to take its recycling and user engagement to the next level. The TerraCycle Enterprise program offers a tailored approach and personalized insights to make programs more impactful. Visit the program page.
The result
In moving to the TerraCycle Enterprise program, Late July was able to grow its recycling user base from 1,800 users to approximately 14,000 users.
