White Leaf Provisions

How White Leaf Provisions shared the cost of recycling with customers to meet its sustainable packaging goals.

About the company

White Leaf Provisions is a family-run business offering the first 100% regeneratively-farmed, biodynamic, organic, and GMO-free baby food line in the US.
Assorted White Leaf Provisions products including regeneratively farmed puree and skincare items displayed on a wooden surface.

The challenge

White Leaf Provisions is driven by a belief that babies and kids should have access to pure foods that are farmed in a way that heals the earth. Because of the company’s concern for the planet, it naturally wanted to find a sustainable solution for product packaging. However, as a small family business, it needed to balance the cost of recycling.
White Leaf Provisions regeneratively farmed baby food pouch with apple, sweet potato, and beet.

The solution

Sharing the cost of recycling with consumers through the TerraCycle On- Demand platform helped White Life Provisions stay true to its mission—and within budget.

The result

Through its TerraCycle On-Demand recycling program, White Leaf Provisions is staying true to its core value of protecting the environment — while minding its budget.